JEFF DAVIDSON | OWNER / STYLIST
Owner Jeff Davidson has a passion for design and education. After earning his fine arts degree from University of Arizona, Jeff relocated to Los Angeles, where he became a hair educator and stylist for a prestigious Santa Monica salon. Hollywood’s elite sought after him for his precision cuts and masterful color. This trend setter has earned diplomas from Vidal Sassoon, Toni & Guy, KMS, and Goldwell. He has trained in cutting under legendary Beverly Hills cutting legend Anh Co Tran. Jeff holds his business to a high standard by making sure no detail is left behind. Jeff's Portland clients appreciate his nurturing personality and his enthusiasm for collaboration. He works regularly training and mentoring new talent in the art of hair. Outside of Blueprint, Jeff enjoys Japanese gardening, building things, and enjoying Portland with his wife and two children.
HOLLY | STYLIST
Holly began honing her craft in her native city of Portland in 2010. After schooling, she began her career with an apprenticeship in advanced hair designing at her first salon and has been with Blueprint since 2014. You can expect her to come up with a highly personalized shape and color taking your entire look into consideration. She specializes in seamless blonding, color corrections and pastels, and constant continuation of her education is crucial to her. Holly views her work as a true art form and takes great pride in each canvas of hair she has the privilege to work on. She hopes you enjoy her appreciation for the details. When she's not behind the chair, you can expect to find her traveling, reading a book in a coffee shop, or playing music.
MARCY | STYLIST
Marcy’s passion for hairdressing started at an early age. She began her career in Portland in 1998 and through continued education has kept up with current trends and perfected her techniques.
She enjoys creating beautiful natural looking color and strives to give each client a unique and unforgettable experience. Through years of hands on work she is confident in cutting any hair types and will bring out the best in your hair.
SHERI | STYLIST
Sheri was always the last to get ready. School dances and special occasions meant breaking out the curling iron and makeup to get all her friends ready and off to the occasion looking their very best. It was then that she developed a love for all things beauty, more specifically, her love for hair. After graduating, Sheri went the college route, always feeling like she never found 'it'. After many years of putting it off, Sheri returned to school to pursue her cosmetology license. She graduated at the top of her class and went straight to assisting Portland's then number one stylist, Kelly Peach.
Outside of the salon, Sheri enjoys working in the freelance and editorial world, working in both local and national publications, including 'New York Magazine's' "43 Day Fashion Shoot." You can also find her catching live music, traveling, and getting lost in the Gorge.
JON LEVI | STYLIST
Jon Levi has a passion for hair that goes back to his childhood. He began styling hair on his older sisters when he was very young and continued to experiment with hair all throughout high school. When it was time to choose a career there was no second guessing. He graduated top of his cosmetology class, and started his career at the top salon in his home town where he stayed for 11 years and built a strong following. Jon is passionate about continued education and believes that the best stylists never stop learning. He enjoys sharing his extensive color knowledge with other stylists and helping them grow. Jon specializes in highlighting, balayage, pastels, color correction and men’s and women’s hair cutting. He takes everything into consideration for a clients new look. From personal style to lifestyle, making sure it all works cohesively. When he’s not in the salon, you can usually find him at a movie theater watching the latest flick, taking adventures whenever and wherever possible, traveling, or seaside at the beach relaxing.
HEATHER RAE SMITH | STYLIST
Heather trained in New York City at the Carsten Aveda Institute and apprenticed with Martial Vivot, Leonard Golino, and the Salon and Spa at Saks. Since her apprenticeships she has continued to take hair cutting, coloring, and styling classes at every opportunity including classes with bumble and bumble, Vidal Sassoon, and Aveda. With her fine arts background and no nonsense approach, Heather's goal is to help you look and feel your best and she'll work with you to develop a plan so you can accomplish your hair goals. So whether you are trying to grow out an old style, keep your hair long, desire a precision bob, edgy feminine short hair, a fade, masculine long hair, or classic men's grooming she's got you covered. Color is her other passion and she excels at creating sunkissed balayage and highlights, multidimensional brunettes, blonding, grey blending, the perfect shade of red, or fun funky fashion colors.